Food Intolerance Website Design - Health Pal
Starting with Brainstorming.
Research
Brick & Mortar Field Observations [Whole Foods, PCC, Pharmaca...]
Online Retailer Competitive Analysis [Amazon, Instacart, Blue Apron]
Interviews [people who have special dietary needs]
Literary research [articles, educational documents / guides]
Opportunities [unmet needs]
Much higher cost than conventional foods
Buying just the amount you need & keeping foods fresh
Lines to order food / check out [& no self checkout]
Limited loyalty & personalization programs
Pre-packaged / prepared foods are not customizable
Hand-held guidance [drug interactions, other conditions]
Addressing conventional shopping needs [multiple stores needed]
What We Saw
Express checkout options
Options for personalization [i.e. meals, bulk, meat items]
Consistent signage / labeling / guidance
Focus on local, freshness, & quality
Focus on sustainability [reusable bags, community donation, fair trade]
Well Marked Natural Foods
Non-GMO, Organic, Gluten Free, Lactose Free, Plant Strong, Refined Sugars, Fructose, Unprocessed, etc.
Help Finding Remedies
Staff & electronic options to find supplements, but with limited knowledge
Large Variety of Options
None that really focus or tailor to unique dietary needs
Challenges
Limited resources for people overhauling their eating & supplement habits
People need to learn how to purchase the right natural foods & cook at home
Households with multiple dietary needs / preferences
Difficult to tell if prepared foods include “no-no” ingredients
Increasingly busy Americans are less likely to stick with a lifestyle change if its “too hard”
People struggle to track how certain foods make them feel
People have difficulty determining what supplements they need & finding just the right dosage
Problem Statement
As a busy person with food intolerances, I need help changing behaviors including shopping and cooking for a unique, natural diet that will fit my busy schedule and keep me focused on my path toward a healthier lifestyle.
Project Scope:
Scenario 1 | Setup & Identify
After recently receiving her food intolerance results from her doctor, Nina needs to begin her dietary regime which includes meal planning. Since this is all new to her she needs to set up her profile and provide her food intolerance lab results, her 4-day rotation and other food preferences.
Scenario 2 | Plan & Shop
Nina has her profile set up she wants to start personalizing her meal plans by viewing her recommended meal options and recipes, adjusting her ingredients, and buying meals and grocery items.
Scenario 3 | Track & Adjust
Now that Nina has started to reintroduce foods, she needs to track how she is reacting to certain combinations of foods or ingredients so that she can adjust her meal plan accordingly and make better decisions in the future.
